Sales training

    We specialise in complex sales training.

    For enterprise sales teams whose number rides on a handful of very large deals, and for the leaders who coach them.

    Face to face on site, anywhere in the world, or live and remote for teams spread across time zones.

    Talk to us about your team What we mean by complex ↓

    What we mean by complex

    Five things make a sale complex.

    Most sales training is written for short deals with one decision-maker. Ours is written for deals like these.

    1. High-value deals

      Six-, seven- and eight-figure ARR. One signature can make the year.

    2. Mission-critical technology

      Systems and infrastructure your buyer can't afford to see break.

    3. Regulated industries

      Buyers who answer to a regulator, so every decision has to stand up to scrutiny.

    4. 12+ month sales cycles

      Often a year or more from first meeting to signature. Plenty of time for a deal to go quiet.

    5. Large buying groups

      Risk, security, procurement, legal, finance and the business. Any one of them can say no.

    The stakes

    It's not a numbers game.

    When a year's number rests on a handful of deals, there's no law of averages to bail you out. You can't make up for a lost deal by booking more meetings.

    A seller at his desk popping champagne, a signed contract in front of him
    200%Signed.
    A seller slumped at his desk, head bowed, hands locked over his head
    0%Lost.

    The difference? One little mistake.

    The errors are rarely dramatic. A stakeholder nobody met. A security review nobody saw coming. A champion who couldn't sell it internally. A proof of concept that proved the wrong thing. Every one of them can be trained out.

    This is chess, and your team needs to be operating five moves ahead.

    Stop losing big deals to small mistakes.

    Book a 30-minute call Learn more about our training

    How we work with your team

    Training for your sellers. Coaching for their leaders.

    Every programme is shaped around where your deals leak, and delivered wherever your team is.

    Face to face

    On-site training, anywhere in the world

    Our flagship workshop, or a day built from the modules you choose.

    See on-site training

    Live and remote

    Remote sessions for distributed teams

    Short, live sessions, built to hold attention.

    See remote training

    For sales leaders

    Coaching the coaches

    Your leaders keep the training alive after we've gone.

    See sales leader training

    Training on your own? personal coaching with James or a seat at a public workshop.

    Trusted by sales teams at

    Where are your deals leaking?

    Tell us about your team, your market and the deals that got away. We'll tell you what we'd train first, and whether on site, remote or coaching your leaders is the right shape for it.

    Talk to us about your team