2027 Sales Kickoff
Get set. Go!
Give your salespeople the unfair advantage they deserve.
Your sales kickoff is the moment to get your team battle-ready. Give them practical capability they can use immediately, tools they will keep using and the confidence to attack the year ahead.
Choose your Kickoff Lab.
These three came out of a year spent asking sales leaders the same question: where is it actually going wrong? The same three answers kept coming back, so we built a Lab for each one.
Pick the one that sounds most like your team.
Not sure which one?
Tell us where the year is going to be won or lost, and we’ll point you at the right Lab — or build one around your own priorities.
01Kickoff Lab
The AI-Enabled Seller
Amplify every seller with their own agentic workforce.
AI is not going to replace your salespeople. It should give them back the time swallowed by research, meeting preparation, follow-up, proposals and RFPs, so more of their week is spent moving buyers and deals forward.
- 01
Learn the fundamentals
Understand how AI agents work and how to turn sales expertise into autonomous workflows.
- 02
Build one live
Map a real sales task, design the workflow and build the first version of an agent together.
- 03
Take the cookbook
Every seller leaves with agent recipes, templates and accelerators they can customise in their own time.
Your salespeople do the selling. Their agents do the groundwork.
02Kickoff Lab
The Perfect First Pitch
The first meeting has one job. Earn the second.
Most first pitches waste the moment when attention is highest on company history, product features and proof nobody asked for. Your salespeople will learn to tell a compelling story, with your buyer at the centre.
- 01
Learn the six-step story
Understand the narrative structure that earns attention, makes the cost of doing nothing clear and gives the buyer a reason to continue.
- 02
Rebuild the opening live
Take your current pitch apart and rebuild the opening ten minutes around a real buyer, a real problem and a reason to act.
- 03
Take the canvas
Every seller leaves with the Perfect First Pitch canvas, an opening and closing checklist and a narrative they can use immediately.
The next meeting is won in the first ten minutes.
03Kickoff Lab
The Deal X-Ray
Your best reps still miss things.
Small missed details cost big deals. The Deal X-Ray forces every assumption back into view, exposing the small gaps that can stall, shrink or kill the opportunity.
- 01
Learn the five-lens review
Stress-test the company, problem, process, stakeholders and evidence with a repeatable 20/20 diagnostic.
- 02
X-ray a live deal
Every seller brings one material opportunity, separates evidence from assumption and exposes what is missing.
- 03
Leave with the next moves
Take away the editable Deal X-Ray, a completed assessment and the three actions most likely to strengthen the deal.
See the deal as it is. Know what to do next.
Two ways to run it
5–30 sellers
Interactive workshop
Hands-on work in a smaller group.
30–100 sellers
Interactive keynote
Stage-led, with the room involved throughout.
Built around your company and team size.
Typically 60–120 minutes.
One Lab. Built around your team.
We build the Lab around your buyers, your sales motion and the deals your team is working now.
“Your training for the sales team here delivered outstanding results, with one AE achieving
0%
of his target by closing a significant RFP.”
“Less like standard training and more like a masterclass with a mentor.”
“Really valuable use cases for AI in enterprise selling.”
James Barker
26Years in sales
16Years in fintech and enterprise technology
Former Chief Revenue Officer. Top-performing salesperson at Backbase. Top-performing sales leader at Mambu.
Let’s plan your kickoff.
Book a 30-minute planning call. We’ll scope the Lab around your team.