Sales leader training
Sales fails when leaders can't coach.
You can't build a high-performing sales function without strong leadership, and you can't have strong sales leadership without performance coaching.
A four-week programme for sales leaders, live and remote. We train them to coach their sellers to a higher standard, deal by deal, on your own live deals.
How it works
Four steps to a team that coaches.
Your leaders build every piece of it themselves, on their own deals, so it fits your business and it lasts.
Step 01
The Coaching Covenant
Coaching rarely gets cancelled. It erodes, one moved session at a time. Your leaders agree when coaching happens, what's allowed to interrupt it, and what they need from the business to protect it. Then they commit to it.
Leaves behind: A coaching charter and an operating rhythm.
Step 02
Coaching Standards
Your leaders agree what a healthy deal looks like, in their own words, so every seller is coached against the same bar. We turn it into the deal-health document seller and coach share on every qualified opportunity.
Leaves behind: Your deal-health standard, and the document every coaching session runs on.
Step 03
Coaching Mechanics
Your leaders know the answers. That's the trap: telling a seller what to do doesn't teach them to think. This is the craft inside the hour, the questions that test how a seller knows what they think they know, and how to end every session on a dated action.
Leaves behind: A coaching playbook, with the session agenda and a bank of questions.
Step 04
Observe and Embed
We sit in on live coaching sessions across your leaders, working real deals with the seller in the room. Afterwards, each leader gets our feedback in confidence and a plan to sharpen.
Leaves behind: Feedback on real sessions, and an improvement plan for each leader.
4 weeks
Four steps, finishing with live coaching on your own deals.
Remote
Built around your leaders' diaries, wherever they sit.
Trusted by sales teams at
Raise the standard your team sells to.
Tell us about your sales leaders, how they coach today and where your deals slip. We'll tell you whether the programme fits.