Online Courses
Self-paced video courses covering every stage of the B2B sales cycle, all included with membership.
Get all courses with a Membership
Every course, plus interviews, tech reviews, and tools — £350 for six months
Building GTM Agents 101
This course is for non-technical founders, sales leaders, and operators who keep hearing about AI agents but feel locked out by the jargon and the assumption that you need to be a developer to build one. You don't. Across two short modules you'll cover the three mindset shifts that make agentic work possible, the surfaces worth using (and the ones to avoid), the anatomy of an agent in five parts (context, model, tools, memory, triggers), the difference between agent MD files and skills, how MCPs turn APIs into Lego bricks you can actually use, and how triggers and memory keep agents working over time without losing the plot. You'll walk away able to look at any task on your plate and decide whether it should be handed to an agent, with the vocabulary to brief one properly. No six-screen hacker setup required.
The Killer First Pitch
Built for enterprise sellers and founders pitching complex products into the room where the deal is actually decided. The first meeting carries disproportionate weight: get it right and the rest of the cycle is easy, get it wrong and you're grinding for months. Across eight modules and around 51 minutes, you'll cover the prep hygiene most sellers skip, discovery that surfaces real business pain, the storyteller's arc that turns neutral prospects into urgent buyers, opening and closing moves that earn trusted-advisor status, and the post-meeting routine that compounds into closed deals. Walk away able to architect a pitch your buyer can't dismiss, run discovery that creates the discomfort needed before they'll move, and execute the follow-through that separates deals that close from deals that stall.
Orchestrating the Enterprise Sale
For enterprise sellers and founders running six, seven, and eight-figure deals where one slip ambushes you with an RFP you never saw coming, a procurement team you never met, or a budget cycle that just closed without you. The skills that closed your last £20k deal will not close your next £2m deal. Across eleven modules and just under an hour, you'll learn the five forces driving every complex sale, how to diagnose where you entered the buyer's process, why over half of deals die to inaction rather than competitors, and the milestones you have to architect before they architect you: business case, RFP, proof of concept, budget timing. Walk away able to read any deal with 2020 vision, lead the buyer through their own process, and stop being a passenger in your own pipeline.
Engineering Winning Proof of Concepts
For enterprise sellers running seven and eight-figure deals where every vendor is making the same claims and the buyer is drowning in branded decks. The proof of concept is the most credible tool you have, and most sellers run it at the worst possible moment. Across six modules and around 29 minutes, you'll learn the difference between a PoC, a proof of value, and a business case; the four golden rules that separate winning PoCs from wasted effort; the proactive timing strategy behind an eight-figure deal; and the operational setup that protects your leverage from kickoff to close. Walk away with a framework for running PoCs that close, a ransom list you can present on your next deal, and the conviction to refuse the reactive RFP trap your competitors fall into.
Mapping and Influencing Stakeholders
For enterprise sellers working complex deals where a single champion isn't enough and a single objection from the wrong stakeholder can kill twelve months of work. Most sellers confuse one person's opinion with the buyer's consensus and find out too late that the deal was never really alive. Across four modules, you'll learn how to map every stakeholder from ultimate decision-maker to pawn, how to identify their real sentiments by triangulating across sources, how to bridge the conflicting goals of business and technology buyers, and how to access and engage the economic decision-maker without leaning on the rubber-stamp myth. Walk away able to multi-thread deals with confidence, read a buying committee accurately, and build the kind of consensus that de-risks your forecast and accelerates everything from first contact to contract signature.
AI Slide Creation
For founders, sales leaders, and operators who want their decks to look unmistakably theirs without paying a designer or wrestling with PowerPoint every time. The course teaches you how to build an AI slide system that produces on-brand, professional decks at the speed of typing a prompt. Across six modules, you'll learn how the master prompt is architected, how to codify your brand's visual language so the AI gets it right every time, how to write slide prompts that turn complex concepts into clear visuals, the iteration loop that takes a good slide to a great one, and how to scale the system into a reusable prompt library for your team. Walk away with a working AI slide system, a prompt library you can reuse forever, and a deck-creation workflow your competitors can't match.