Turn must-win enterprise deals into predictable wins

Focused coaching for sellers navigating complex, regulated buying processes

These factors aren’t random obstacles — they’re predictable patterns. With the right coaching, you learn to navigate them rather than react to them.

Heavyweight RFPs

Longer sales cycles

Highly Political

Risk Averse

Legacy Tech

Book An Intro Meeting

Find leverage-points in your most important deals

Real opportunities, real results

Get actionable clarity on your real pipeline breakthroughs, not textbook theory

Deal Terrain Mapping

Understand who really decides, what they care about, and where deals actually stall.

Action Planning

Translate insight into next moves that advance the deal, not just activity.

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Discuss Your Requirements

Who is Deal Coaching for?

Heavyweight RFPs

Enterprise AE’s doing individual deals between £100k -£10m ARR
Selling software and tech to banks and other regulated financial services
Committed to pre-call prep and post-call execution

Not For

SMB or transactional sales < £100k
Teams looking for generic sales training
Reps unwilling to look for weaknesses in their deals

Training gives knowledge, Coaching coverts knowledge to performance

About the Coach

I've held sales leadership roles across all seniorities, having built and led the most successful sales teams at 2 unicorns –Backbase and Mambu -scaling the European sales team from 3 to 30 staff, revenue from £3-15m ARR, and growing revenue 100% year-over-year, every year.

As an Individual Contributor and have led every possible type of sale, including some of the largest Financial Services software industry deals on record at over 8-figures.

I’ve got both the trophies and scars from this journey. I’m here to help my clients learn the lessons of my career without the blood and sweat it took me to acquire the experience.

I want to help have all the success I’ve had, and none of the failures..

What my clients say

His strength comes from his ability to read the terrain in complex big-ticket sales, and ensure the right people are in the room, at the right time, and well prepared. When coaching, he has a unique way of helping his team understand those complex situations and take action. A great sales leader!

Tony

Client

James has and remains to be the biggest influence in my career and overall development. James taught me importance of good questioning, timing and the true art of qualifying opportunites. His understanding of how sales works is second to none.

Harjit

Client

What separates him from the crowd is centred around his commitment and dedication towards growing individuals on his team. He truly measures his success in that of the success of his team.