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Strategy Template: The 1-page Marketing Campaign

Writer's picture: Alan MackenzieAlan Mackenzie

Updated: May 13, 2024

Try our Marketing "on a page" template.


In a growth environment, we all need to work at pace. That's a given. Keeping everyone informed and on board doesn’t compromise on efficiency or effectiveness – especially when colleagues are working hybrid or remote.


Keeping it simple helps to share, progress and keep stakeholders informed. Let's face it, most of us are time poor, so don’t have the time (or inclination) to read through detailed plans. Show me the bit I need to know about!


Capturing the key points on a single page does four things.


1. It speeds up the process, keeping things simple and efficient

2. It focuses the minds of the marketing team – are all the bases covered?

3. It provides a simple at-a-glance summary for circulation. All the important information in an easy to digest single page view. It's signposted to ensure easy to find answers, without scrolling through screeds of detail

4. It avoids surprises and confusion later down the line.


Using this template can be really effective at bringing together and sharing your campaign or GTM strategies. It’s not intended as a one size fits all – so can be refined and adjusted to suit the needs of your business.


Feel free to use - and please, feedback your thoughts or ideas!





On a page marketing strategy template captures campaign details at a glance

 


 

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